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What is Maze?

Maze is a continuous product discovery platform that empowers teams with AI-powered user insights, fueling better product decision-making and business growth. It’s designed to scale customer insights across the entire development process, making it a holistic solution for product research.

The platform offers a variety of research tools, including Prototype Testing, Card Sorting, Website Testing, Feedback Surveys, and Interview Studies. These tools are accessible through an intuitive drag-and-drop builder, allowing anyone to carry out effective product research. Maze also provides access to a global panel of over 121,000 participants, enabling targeted research and fast access to user feedback.

Key features of Maze include AI-powered research tools, automated analytics for data-informed decisions, and customizable reports. The platform integrates with popular design tools like Figma and Sketch, enhancing workflow efficiency.

Best for
Small BusinessMedium BusinessLarge Enterprise

Pricing

Starting at $99/month · Subscription

Features

28 features that make Maze stand out.

Commenting/Notes
Customizable Fields
Customizable Reports
Data Import/Export
Reporting/Analytics
Unmoderated Testing
Single Sign On
Customizable Questions
For Websites
Prototype Creation
User Research Analysis
Real Time Analytics
Heatmaps
User Journeys
Usability Testing
Surveys & Feedback
Quantitative Metrics
Engagement Tracking
Survey/Poll Management
Visual Analytics
Third Party Integrations
Customer Segmentation
User Management
Performance Metrics
Video recording/Transcriptions
Categorization/Grouping
For Mobile
Reporting & Statistics

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Frequently asked questions

Is Maze free to use?
Maze does not include a free tier, but it offers a free trial so you can test it before committing.
How much does Maze cost?
Maze starts at $99/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does Maze integrate with?
Maze ships with an open API for custom integrations. The vendor also publishes connectors for common business systems on request.
Who is Maze best suited for?
Maze is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Maze?
Most teams are live on Maze within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

About the authors

Andreea Elena Pirleci
Andreea Elena PirleciWriter

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