Standard
249
What is Sprout Social?
Sprout Social is a social media management tool that enables people to make social media posts across various social media platforms. Sprout Social has the perfect combination of social media management tools and analytics that helps to satisfy the needs of small, medium, and large businesses.
The Sprout Social media management software is great for medium and large businesses that need a full suite of features in their social media management tool. It has a chatbot creation feature, a social listening feature, and trend monitoring tools to enable businesses to gain additional competitive advantage.
The major focus of the Sprout Social interface is the Smart Inbox, which gathers incoming messages from all social networks into one feed. There are a lot of other interesting features that this software has. It also has a feature that helps identify new content trends, thus reducing the stress of generating content ideas. To sum up, they help to simplify the complexity of social media.
Best for
StartUpsFreelancersSmall BusinessMedium BusinessLarge EnterpriseNon-profit Organization
Pricing
Starting at $249/month · Subscription
Professional
399
Advanced
499
Features
88 features that make Sprout Social stand out.
Analytics/Reporting
Message Scheduling
Ads Management
Multiple Users
Automated Publishing
Post Scheduling
Mobile App
Social Media Monitoring
Bulk Upload
Customer Engagement
Collaboration Tools
Content Management
Content Suggestions
Inbox
Audience Targeting
Brand Tracking
Calendar Management
Campaign Management
Competitive Analysis
Content Library
Conversion Tracking
Customer Segmentation
Data Visualization
Engagement Tracking
Influencer Tracking
Keyword Tracking
Multi-Account Management
Multi-Channel Management
Performance Metrics
Reporting/Analytics
Social Advertising
Social Media Integration
Trend Analysis
Workflow Management
Competitor Monitoring
Negative Feedback Management
Charting
Real-Time Analytics
File Sharing
Campaign Tracking
Editorial Calendar
Reporting & Statistics
Campaign Analytics
Publish Scheduling
Image Editing
Contact Management
Real Time Editing
Activity Tracking
Social Listening
API
Multi-Channel Attribution
Tagging
Customizable Reports
Search/Filter
Customer Experience Management
Image Library
Brand Guidelines
Real-Time Reporting
Feedback Management
Multi-Channel Campaigns
Customer History
Digital Asset Management
Categorization/Grouping
Ad hoc Reporting
Monitoring
Automated Scheduling
Third-Party Integrations
Communication Management
Response Management
Activity Dashboard
Real-Time Monitoring
Customer Social Profiles
Multi-Channel Data Collection
Sentiment Analysis
Multi-Channel Marketing
Customer Support
Social Performance Management
Dashboard
Task Progress Tracking
Social Promotion
Keyword Filtering
Assignment Management
Task Management
Visual Analytics
Review Monitoring
Layout & Design
Web Tracking
Alerts/Notifications
Pros & Cons
Pros
- User-Friendly InterfaceSprout Social is appreciated by users for its intuitive and easy-to-navigate dashboard, which simplifies the management of multiple social media accounts. This is especially beneficial for users with limited experience in social media management.
- Comprehensive Analytics and ReportingProvides in-depth analytics and reporting tools that help users measure the effectiveness of their social media strategies. This feature is often highlighted as a significant strength, especially for teams needing to generate detailed reports for stakeholders.
- Post Scheduling and Content ManagementThe platform excels in the users’ eyes in its scheduling capabilities, allowing them to plan and organize posts across various social media channels from a single interface. This feature is praised for improving workflow efficiency and ensuring consistent content delivery.
- Customer SupportUsers frequently mention the quality of Sprout Social’s customer service, noting that the support team is responsive and helpful in resolving issues. Adding significant value, especially during the onboarding process or when encountering technical difficulties.
- Broad Channel CoverageSprout Social supports many social media channels, including major platforms like Facebook, Twitter, Instagram, LinkedIn, and even Pinterest. This broad coverage allows users to manage all their social media activities from one place, making it a versatile tool for diverse marketing needs.
Cons
- CostOne of the most common criticisms of Sprout Social is its pricing. Many users feel the platform is expensive compared to its competitors, which can be a significant drawback for smaller businesses or those with limited budgets.
- Complex Navigation for Advanced FeaturesWhile the essential functions are accessible, some users find navigating the more advanced features challenging. The platform’s layout can sometimes make accessing specific tools or generating customized reports complex without prior experience.
- Lack of Customization in Post SchedulingSome users report that adding drag-and-drop capabilities and a more flexible content calendar could improve the scheduling feature. These features would enhance user experience, especially for highly content-volume teams.
- Limited Audience Targeting and OptimizingAlthough Sprout Social offers some audience targeting and content optimization features, their advanced capabilities are not on par with those in competing platforms. Users seeking highly specialized targeting options may find this limiting.
- Occasional Technical GlitchesA few users have experienced issues with posts not being published as scheduled, particularly on platforms like Instagram. Although not widespread, these glitches can be frustrating when they occur and may require support intervention to resolve.
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No alternatives listed yet.
Frequently asked questions
Is Sprout Social free to use?
Sprout Social does not currently offer a free tier or free trial. Pricing starts at $249 and depends on the plan you choose.
How much does Sprout Social cost?
Sprout Social starts at $249/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does Sprout Social integrate with?
Sprout Social integrates with popular tools such as Canva, HubSpot Service Hub, Salesforce CRM, Shopify, Slack, plus an open API for custom workflows.
Who is Sprout Social best suited for?
Sprout Social is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Sprout Social?
Most teams are live on Sprout Social within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.
About the authors
Rashi AroraWriter
Rashi Arora is currently working as a Project Manager at Aventra Group. Prior to this, she was a Product Owner at Broadcom. Rashi has gained expertise by managing renewals on Salesforce CPQ and improving the Renewal Admin Portal. Her strategic involvement in transitioning customer experiences from perpetual to SaaS models highlights her ability to modernize business operations. Rashi’s academic background from the prestigious International Institute of Information Technology Bangalore, coupled with her training from Product School, forms a strong foundation for her career. She effectively comb
LinkedIn ↗
Ana Maria StanciucEditor
Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu
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