Content marketing software is a collection of tools and processes that lets you automate content marketing, including planning, creation, distribution, and publishing. This software enables marketers to manage content creation to impact sales growth positively. To ensure time-saving, content marketing software deploys a lot of automation from content workflow creation to publishing.
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Content marketing software is a collection of tools and processes that lets you automate content marketing, including planning, creation, distribution, and publishing. This software enables marketers to manage content creation to impact sales growth positively. To ensure time-saving, content marketing software deploys a lot of automation from content workflow creation to publishing.
Content marketing software specializes in doing one thing and doing it well. That’s why you’ll find multiple types of content marketing software. But, broadly, content marketing software has the following types:
Content marketing calendar software: Content marketing calendars allow marketers to manage their content and keep everything organized. With it, they can plan deadlines, assign tasks to team members and ensure that there is no last-minute rush. This improves content consistency and the overall efficiency of content marketing. Example: CoSchedule Marketing Calendar.
SEO software: For teams looking to rank, SEO software is a must. It enables them to learn about keywords and create content around it. If your team doesn’t use SEO tools, they’ll find themselves creating content that most people don’t read. Example: Ahrefs.
Social media software: Social media is enormous, and you need proper social media software to capture its reach. Here, you get to automate social posts and do analytics to learn how the social posts perform. Example: Hootsuite
Email marketing software: Email marketing gives you the best ROI. With email marketing software, you can design emails, create A/B testing, schedule emails, and measure performance for the best possible results. Example: MailChimp
Video marketing software: If your business relies on videos, you need to use a video marketing software. This software lets you do everything, including planning, creation, and publishing. Example: Wistia.
Content management software: As a marketer, you also need content management software to streamline the project. It includes managing project timelines, team productivity, and less clutter. Example: Trello
Content marketing analytics software: The best way to learn if your content marketing effort works is to use analytics software. With the right content marketing analytics software, you can do analytics for your blog, website, social media, and email marketing. Example: Google Analytics.
Content marketing software is the core of content marketing. Businesses that don’t use the tool lag behind the competition. With the right content marketing software, companies can do the following:
If you use a content marketing management system, you’re bound to get many benefits. Some of the benefits include:
Businesses need to be as efficient as possible. To do so, they need tools. Content marketing software simplifies content marketing and gives marketers the tools to carefully plan and execute different aspects of content marketing.
It is essential to create high-quality valued content that builds audience trust. By using content marketing software, businesses stay on top of the whole process and keep everything in check.
Marketers also save a lot of time by using automation. For example, social media posts can be automated to ensure better results. There is also email marketing which improves conversions.
All of these are captured and analyzed through its analytics feature. Overall, content marketing software embodies the whole content marketing effort and streamlines it to get the best results for the business.
The best marketers create, manage, and share content through tools, software, and platforms. After all, they want to invest their brilliant minds to efficiently capture the target audience’s attention without needing to do everything manually. As a result, there are 100s of content marketing software spanning different use-cases, including SEO, social media, video marketing, analytics, project management, design, writing, etc.
With the ever-increasing demand for content across different channels, it is vital to know what works for you and what doesn’t. If you look into stats, content creation is ubiquitous, with over 60% of marketers creating one content piece daily. And, why not, as content marketing generates three times more leads than other forms of marketing effort. Businesses are also keen on creating content, with over 93% of B2B businesses using content marketing to reach their goals.
There’s plenty of content marketing software out there. And, if you take its different types, it becomes complex very fast. Until and unless you’re not picking up content marketing software for a specific task or process, content marketing software should have the following key features:
A content marketing management system’s cost depends on its type. However, you’ll find most software to be monthly. So if you’re looking for the range, you’ll find it between $9 to $999.
In this price range, most systems provide three tiers, where the first tier starts at $9 and goes up to $30. The next tier starts at $30 to $99, with the final tier from $99 to $999. So if you’re a small to medium-scale business, you can efficiently operate with the first two tiers that range from $9 to $99.
However, you need to get the highest tier if you’re looking for more scalability and enterprise-level services. This will give you access to advanced features such as omnichannel support, integration, templates, and large-scale publishing tools.
Getting content marketing tools can be challenging. This is not only because of the types of content marketing software but also the number of software, platforms, and tools available in the market. On top of that, you must also correctly self-evaluate your needs before deciding which content marketing software suits your needs better.
The first step is to learn about your organization. You can do so by asking the following questions:
Answering these questions will give you a good idea of where you stand and what problems you’re trying to solve. After that, you need to research tools to fix your content problems. As general guidance, you can consider the following when purchasing content marketing apps:
As for features, you should pick up the content marketing software that offers:
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