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What is Synthesia?

Synthesia is a cloud-based video creation platform designed for businesses. It enables creation of professional videos using text-to-video workflows, AI avatars, and multilingual voiceovers without the need for cameras, actors or studios.

The platform supports video production at scale: clients can use it for training, internal communications, marketing, and localization by leveraging a library of AI avatars and 140+ languages. It also offers enterprise-grade features like brand kits, version control, analytics and integration with workflows.

By combining creation, localization, management and publishing in one tool, Synthesia aims to streamline the video production lifecycle for teams, reducing reliance on external agencies and complex video setup.

Best for
StartUpsFreelancersSmall BusinessMedium BusinessLarge Enterprise

Pricing

Starting at $18/month · Subscription

Synthesia Free

Free

Synthesia Starter

29

Synthesia Creator

89

Features

45 features that make Synthesia stand out.

Audio Editing
Collaboration Tools
Customizable Branding
Video Editing
AI Avatars
Script Generation
Script Formatting
Analytics Dashboard
Content Localization
Multilingual Support
Natural Language Processing
Voice Over
Voice Cloning
Customizable Templates
Text-to-Speech
Text-to-Video
Subtitles Generation
Third-Party Integrations
Stock Media Library
Scene Transitions
Aspect Ratio Adjustment
Background Music
Real-time Preview
Create 240+ AI avatars
Create Personal avatars
140+ languages & voices
AI screen recorder
AI video generator
AI dubbing with lip sync
Video translator tool
Multilingual video player
Captions for videos
Brand kit management
Live collaboration workspace
Team organisation tools
Version control for videos
Analytics dashboard
Public video pages
SSO video pages
Interactive video elements
1-click translation of videos
SCORM export for LMS
Audit logs & governance features
Custom credits usage model
Workflow for create-localise-manage-publish

Pros & Cons

Pros

  • Easy to UseSynthesia’s interface is simple and intuitive, which makes it convenient for users to create videos.
  • Ideal for Occasional UseIt has been praised for being well-priced and convenient, especially for users needing to create videos occasionally
  • Excellent for Corporate TrainingHighly regarded as a corporate training tool due to its engaging customer service, easy-to-learn interface, and comprehensive training material
  • Rapidly Evolving FeaturesContinuously adding more avatars and allowing users to create custom avatars
  • Positive Overall ExperienceSome users report an overall positive and refreshing experience using Synthesia, highlighting its utility in various applications

Cons

  • Need for More Design FeaturesUsers would like additional design features like a ruler or grid for easier content creation
  • Support and Functionality IssuesSome users have reported problems with customer support and the functionality of the product, describing it as buggy and not fully functioning
  • Concerns over Subscription ModelFrustration over the subscription model and perceived lack of value. Some feel that usage limits and subscription requirements are unfair
  • Quality and Rendering IssuesComparisons with competitors suggest there might be room for improvement in video quality and the video authoring environment
  • Negative Customer Service ExperiencesInstances of poor customer service, including unprofessional interactions and issues with refunds

Synthesia alternatives

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No alternatives listed yet.

Frequently asked questions

Is Synthesia free to use?
Synthesia does not currently offer a free tier or free trial. Pricing starts at $18 and depends on the plan you choose.
How much does Synthesia cost?
Synthesia starts at $18/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does Synthesia integrate with?
Synthesia integrates with popular tools such as 360Learning, Articulate 360, BigCommerce, ChurnZero, Crowdin, plus an open API for custom workflows.
Who is Synthesia best suited for?
Synthesia is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Synthesia?
Most teams are live on Synthesia within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.

About the authors

Ana Maria Stanciuc
Ana Maria StanciucEditor

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. With a background in journalism, her expertise goes beyond writing, as she brings a unique combination of creative storytelling and technical accuracy to her work. She is currently the Head of Content at Tekpon and the Editor in Chief for Tekpon Magazine. In her current role, she leverages her extensive writing experience and strategic insight to produce valuable content. Ana-Maria specializes in reviewing and cu

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Ana Maria Constantin
Ana Maria ConstantinWriter

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy. This allows her to create campaigns that are not only visually appealing but also highly effective, a testament to her unique talent. Ana Maria Constantin’s affiliate manager experience is a testament to her dedication and growth. During this time, she improved her partnership developmen

LinkedIn ↗

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