Omnisend Free
Free
What is Omnisend?
Omnisend is a marketing automation platform purpose-built for ecommerce businesses, designed to streamline and unify omnichannel marketing. It enables merchants to create, automate, and monitor both email and SMS campaigns from a single, intuitive dashboard.
The platform focuses on the powerful synergy between email and SMS, ensuring messages are timely, relevant, and personalized. Omnisend also supports push notifications and integrates with a wide range of ecommerce platforms and tools, offering a cohesive experience across key customer touchpoints. With a drag-and-drop visual editor and a library of pre-built automation workflows, campaign setup is fast and intuitive, even for beginners.
In short, Omnisend is an all-in-one solution for ecommerce brands seeking to increase revenue, boost engagement, and streamline their marketing efforts.
Best for
StartUpsSmall BusinessMedium Business
Pricing
Starting at $16/month · Subscription · Free tier available
Omnisend Standard
16
Omnisend Pro
59
Features
32 features that make Omnisend stand out.
AB Testing
Contact Management
Customizable CTAs
Drip Campaigns
Customizable Forms
Email Marketing
Email Tracking
Landing Pages/Web Forms
ROI Tracking
Sales Analytics
SMS Marketing
Template Management
Website Visitors Tracking
Social Marketing
Segmentation
Dynamic Content
Email Management
API
Message Personalization
Mobile Optimized Emails
CAN SPAM Compliance
List Management
Contact Database
Event-Triggered Actions
Subscriber Management
Third-Party Integrations
Reporting/Analytics
Auto-Responders
WYSIWYG Editor
Image Library
Click Tracking
Customer Segmentation
Pros & Cons
Pros
- Ease of UseUsers consistently rate Omnisend as user-friendly, with intuitive interfaces and easy navigation which facilitate quick set-up and campaign deployment.
- Customer SupportMany reviews highlight the excellent customer support provided by Omnisend. Users have reported positive experiences with responsive and helpful support teams, which is a significant advantage for any software service.
- Integration CapabilitiesOmnisend offers robust integration options with popular ecommerce platforms such as Shopify, WooCommerce, and BigCommerce, which enhances its utility for online retailers.
- Automation and SegmentationThe platform’s advanced automation and segmentation capabilities are frequently praised. These features allow for highly targeted marketing campaigns that can significantly increase engagement and sales.
- Multichannel MarketingBesides email, Omnisend supports SMS marketing and other channels, enabling a comprehensive approach to outreach that extends beyond traditional email campaigns.
Cons
- Feature Bugs and Loading IssuesSome users have encountered bugs and slow loading times with certain features. These technical issues can impede the effectiveness and user experience.
- Limited Customization in Email BuilderWhile the email builder is generally praised for its simplicity, some users would appreciate more flexibility and options, particularly for incorporating elements like videos and gifs directly.
- Customer Support VariabilityAlthough customer support is generally reviewed positively, there have been instances where users experienced slower response times, which could be improved.
- Lack of Certain FeaturesFor instance, Omnisend does not have an RSS feature for blog integration in campaigns, which limits content automation for users who rely on blog posts as part of their marketing strategy.
- Email Sends LimitationThe free and lower-tier plans have limitations on the number of emails that can be sent, which might be restrictive for businesses with large mailing lists.
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Frequently asked questions
Is Omnisend free to use?
Yes, Omnisend offers a free version with core features. You can upgrade to a paid plan when you need more capacity or advanced functionality.
How much does Omnisend cost?
Omnisend starts at $16/month. Higher tiers add seat capacity, automation, integrations and enterprise-grade controls.
What does Omnisend integrate with?
Omnisend integrates with popular tools such as WooCommerce, BigCommerce, MailChimp, ShipStation, Justuno, plus an open API for custom workflows.
Who is Omnisend best suited for?
Omnisend is built for teams who need to standardise the workflow it covers — typically growing companies who have outgrown spreadsheets but don't yet need enterprise-grade procurement suites. The exact fit depends on company size, deal volume and compliance requirements.
How long does it take to onboard Omnisend?
Most teams are live on Omnisend within 2–6 weeks. Simpler implementations (small teams, default workflows) can be done in days; large enterprise rollouts with custom approval chains and ERP integration take longer.
About the authors
Alina Maria StanWriter
Alina Maria Stan is the COO and Co-Founder of Tekpon, where she has utilized her expertise in SaaS, software promotion, and lead generation since July 2020. Her role involves media buying and extensive software branding, contributing significantly to Tekpon’s market presence. Prior to founding Tekpon, Alina served as CEO of King Casino Bonus and Head of Affiliation at Extremoo Media, where she was responsible for branding and affiliate strategies. Her earlier roles include Head of Branding & Affiliation at Fable Media in Denmark and Junior CRM Manager at K.H. ApS, where she developed affiliate
LinkedIn ↗
Ana Maria ConstantinEditor
Ana Maria Constantin is the Chief Operating Officer at Tekpon. She started with a creative background in interior design, photography, and visual storytelling, and carried that eye for detail into everything she does in digital marketing and operations. At Tekpon, Ana Maria leads SEO strategy, content operations, and editorial production. She works across technical audits, keyword research, and tools like Ahrefs, Semrush, and Google Search Console to shape what gets published and how it performs. She has also built AI-assisted editorial workflows that turn content production from a manual grin
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